A - Z
The words we use and how we write them
Writing
What we say and how we say it will have a huge impact on anything from brand campaigns to individual social posts.
Here you’ll find all the tools you’ll need to help you write effective and funky copy.
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App writing
Keeping our app nice and giffgaffy
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Error messaging
How we help guide our members when an error occurs
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How to guides
How we do things. From help articles to sandwiches
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Lorem giffsum
Generate paragraphs of giffgaff buzzwords
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Writing with SEO in mind
SEO helps increase the online visibility of your content. It's always good to write with it in mind
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Sound like giffgaff
Our most commonly used phrases that'll help you sound like giffgaff
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Tone of voice
Welcome to the giffgaff tone of voice guidelines. This is how we come across. Be friendly, be playful, be bold, be spirited.
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RTBs
These are the best, tried and tested RTBs (reasons to believe) that bring people to giffgaff
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Why reading age is important
We aim for a reading age of 9 as we like to keep things simple